I often hear this question from small or medium-sized companies that want to start their CSR activities. Big companies, operating locally or on a global scale, do not ask such questions, because – like Niall FitzGerald, former Unilever CEO, said – “Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it… because it is good for our business”. Read more on my blog: http://fundrejzer.blogspot.com/2015/08/98-jak-dziaania-csr-przekadaja-sie-na.html